13+ years of
experiences
Designing for
people, products,
& possibilities.
Senior Product Designer
based in Japan
I graduated in Graphic Design & Multimedia,
stepped into IT, and never looked back.
One of my first projects was a Kinect-powered
interactive mirror. Instead of “Does this look good?”,
I was asking “How do we get someone walking past
to stop, understand and interact?”
I was designing UX before I knew it.
From websites to apps, from individual screens to
entire product ecosystems.
My work took me from Malaysia across Hong Kong,
Singapore, Japan and the US—teaching me to design
for different people, cultures and perspectives.
Eventually, Japan became home.
13 years later, I'm still driven by the same
curiosity that started it all.
I love understanding how things connect,
questioning assumptions, and finding better
ways to bring ideas to life.
The challenges keep changing. So do I.
Products, people, and brands
that have shaped my journey.
A few projects I'm proud of,
each with its own challenges,
lessons, and stories to tell.
A few projects I'm proud of,
each with its own challenges,
lessons, and stories to tell.
Enterprise SaaS
Renewing a legacy product
Process Automation
Designing for complex workflows
Fintech & Analytics
Evolving how people interact with data
Workforce Management
Unifying nine ways of working
Interactive Retail
Bringing interaction to retail
Other Projects
Not everything needs a case study.